Did you know millennials have played a significant role in the disappearance of many traditional products and practices? According to recent studies, millennials’ unique preferences and embrace of subscription-based services have sparked a wave of changes across various industries.
Here’s a look at 16 things that are quickly disappearing, all thanks to millennials.
Traditional Landline Phones
According to a study by Pew Research, only 44% of millennials have a landline phone, compared to 71% of Gen Xers. With smartphones offering many features and communication options, it’s no wonder landline phones are becoming a thing of the past.
Paper Napkins
Yes, even paper napkins are on their way out. Many millennials see them as unnecessary when a good roll of paper towels does the trick. The Washington Post reported that 56% of millennials don’t buy paper napkins, choosing versatile alternatives instead.
Diamonds
According to Forbes, diamond sales have dropped 25% among millennials over the past decade. This generation is opting for affordable options thanks to rising ethical concerns and jaw-dropping price tags.
Cable Tv
Millennials are cutting the cord and saying goodbye to overpriced cable packages. With the rise of streaming services like Netflix, Hulu, and Amazon Prime Video, who needs hundreds of channels when you can have personalized, on-demand content at your fingertips? Millennials are embracing the freedom to choose what they want to watch, when they want to watch it, all without the hassle of lengthy contracts and expensive monthly bills.
Department Stores
Big box department stores like Macy’s and Sears are struggling amid millennials’ preference for online shopping and boutiques. Why walk through endless aisles when Amazon delivers to your door in two days? Millennials account for 60% of the online retail growth.
Canned Tuna
The Wall Street Journal reports that tuna sales have declined over 40% in recent years. Millennials aren’t familiar with preparing it; frankly, the packaging doesn’t scream “Instagram-worthy.”
Bar Soap
Convenient, mess-free body washes take over bathroom shelves as younger consumers steer clear of traditional bar soap. According to Mintel, Half of millennials say they never or rarely buy bar soap.
Motorcycles
Millennials just aren’t feeling the appeal of motorcycles as Baby Boomers did. Reuters reports that Harley-Davidson sales dropped by 40% within the millennial customer base in recent years. Instead, millennials are demanding cars that are stylish and practical with adequate tech features that will help them to stay connected.
Movie Theaters
Millennials are ditching popcorn-wielding moviegoers and costly theater trips for streaming services. With platforms like Prime Video and HBO Max debuting blockbuster releases, the desire to head to the theater has been replaced by “movie nights” at home. Even pre-pandemic, Statista noted a decline in millennial movie attendance by 16% over a decade.
Yogurt
While Greek yogurt had its moment, millennials lean toward plant-based alternatives like oats and almond milk products. Nielsen confirms a decline in regular yogurt sales, with increasing interest in dairy-free options.
Golf
Fewer young adults are picking up golf clubs, causing courses to shut down nationwide. The National Golf Foundation reveals that millennial participation in golf is down by 30% compared to Boomers.
Designer Handbags
Why splurge on a luxury bag when you can get a trendy backpack for half the cost? Business Insider notes millennials favor affordable, versatile accessories over high-end designer handbags.
Postcards
While postcards used to be a vacation staple, millennials have made selfies and Instagram the new “wish you were here.” Between digital communication and eco-conscious decisions to avoid unnecessary paper waste, postcards are fading fast.
High Heels
Millennials have revolutionized the footwear industry with their preference for comfort over glamour. Sneakers, flats, and all-day shoes lead the sales charts, while high heels take a back seat. Prominent brands like Nike have responded to this demand, launching stylish and functional designs catering to millennials’ need for fashion and comfort.
Beer
Traditional beer just isn’t hitting the mark anymore. Gallup research highlights that only 41% of younger consumers identify beer as their preferred alcoholic beverage, compared to over 60% of their parents
Ironing Boards
Millennials would rather find wrinkle-free fabrics or use wrinkle sprays than whip out an ironing board. According to Statista, irons and ironing board sales have dropped significantly since 2010 as millennials gravitate toward low-maintenance clothing options.
Disclaimer: This list is solely the author’s opinion based on research and publicly available information.
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