Willful Review: Canadian Online Wills Made Easy

Willful is an online estate planning company that offers Canadians a convenient and straightforward way to create a legal Will.


About Willful

Founded by Kevin Oulds in 2017, Willful’s mission is to simplify end-of-life planning by offering an easy, stress-free way to create a complete estate plan online in minutes.

Willful’s estate planning documents are prepared by experienced lawyers with decades of Estate Law experience. The wills and powers of attorney created with Willful are legally binding and legitimate.

Additionally, the company is rated “Excellent” on Trustpilot with a score of 4.6/5 from over 700 reviews. Willful is approved by the Law Society of Ontario’s Access to Innovation (A2I) project.

With the help of experienced lawyers and its mission-driven approach, Willful is an ideal choice for those who want to ensure their wishes are respected, and their family is taken care of when they pass away.

With Willful, users can create a complete estate plan online in minutes, including power of attorney documents, funeral and burial wishes, and more.

Willful is currently available in eight provinces:

  • Ontario (ON)
  • British Columbia (BC)
  • Alberta (AB)
  • Manitoba (MB)
  • Nova Scotia (NS)
  • New Brunswick (NB)
  • Saskatchewan (SK)
  • Quebec (QC)

Get 15% Discount off any Willful plan (no promo code is required).

How Willful Works

Willful is an online estate planning service that makes creating a will convenient and straightforward.

You can create your own legal will from the comfort and convenience of your home using their easy-to-use platform, with no notary or lawyer required.

Additionally, Willful’s website is filled with helpful information and resources on estate planning, so customers can make sure they are making the best decisions for their wills.

Willful also offers quick response times and helpful solutions to customer inquiries through its online chat feature.

These and many more make Willful an affordable and reliable estate planning solution for Canadians.

Willful Pricing and Plans

Willful offers three plans to ensure you are getting the most ideal plan for your needs.


All of Willful’s plans have a 30-day money-back guarantee and provide you with the convenience of making easy updates to your Will anytime – no matter which tier you select.

1. Legal Essentials Plan ($99)

The Legal Essentials Plan is a basic Will plan. That is, it does not have the option for you to create a Power of Attorney document. Therefore, this plan is best for those who only want to create a Will.

The $99 Legal Essentials Plan includes one Last Will and Testament, which you can tailor to your specific wishes. It allows you to:

  • Take care of your estate and allocate property,
  • Name personal representatives and beneficiaries,
  • Make your final wishes known, and
  • Choose guardians for your children and plan for their inheritance.

Additionally, you have access to unlimited edits and updates to the document, as well as access to customer support.

Use this unique link to get 15% off the price of any Willful plan (no coupon code is required).

2. Premium Coverage Plan ($189)

The Premium Coverage Plan from Willful offers the complete package for an individual will, plus a power of attorney and a living will.

Therefore, it is ideal for an individual who wants a comprehensive estate plan and also for couples who do not have mirrored wishes. This plan includes the following features:

  • unlimited changes,
  • the ability to choose how your estate is to be distributed,
  • the ability to make your final wishes known,
  • the ability to appoint a representative and beneficiaries,
  • the ability to select guardians for your children and plan their inheritance,
  • the ability to establish an emergency property and financial plan, and
  • the ability to plan for urgent medical needs.

Use this unique link to get 15% off the price of any Willful plan (no coupon code is required).

3. Premium Coverage for Families Plan ($329 for two adults)

The Premium Coverage for Families Plan offers a discounted premium plan when purchasing two to six plans, starting at $329.

This plan includes all the options in the legal essential and premium coverage plans, such as: 

  • Last Will and Testament,
  • Power of Attorney for Finance and Property,
  • Power of Attorney for Healthcare (Living Will), and
  • Notification to Key People named in your will.
  • to name personal representatives and beneficiaries,
  • to make final wishes known,
  • to choose guardians for children and plan for their inheritance,
  • to create an emergency financial and property plan, and
  • to prepare for medical emergencies.

With this plan, couples and families can purchase up to 6 Premium plans simultaneously, which is a 16% discount over two separate Premium plans.

The plan automatically mirrors your spouse’s wishes for faster completion. Therefore, this is ideal for couples that have mirrored wishes and for families or groups that want to benefit from the discounted rate.

Remember that additional savings are available when you use this unique link to get 15% off the price of any Willful plan (no coupon code is required).

Get 15% Discount off any Willful plan (no promo code is required).

Willful Membership

In order to make estate planning easy and accessible for Canadians, Willful launched an annual membership plan that comes with the following benefits:

  • Free annual estate plan reminder and checkup
  • On-demand consultation with Willful’s estate planning expert
  • Easy, unlimited updates, anytime
  • One (1) Canada Will Registry code to register updated documents ($40 value) provided annually

Willful’s membership costs $19 per year and may be cancelled anytime. For this low fee, you can save at least $1,500 on updates to your estate planning documents compared to visiting a lawyer.

How Willful Membership Works

For New Willful Customers: As of May 1, 2023, all Willful plans include easy, unlimited updates, free for 90 days. After 90 days, customers will need to have a Willful membership to access and update their documents.

For Existing Willful Customers: For customers that purchased a Willful plan before May 1, 2023, will continue to enjoy free unlimited updates for life.

Did You Know? All Willful Plans include 30-day money-back guarantee!

Willful Pros and Cons



  • Willful is an affordable and convenient option for creating a legally binding Will.
  • It’s easy to use, with a simple platform that makes it possible for you to create estate planning documents in 20 minutes or less.
  • You can add powers of attorney to make critical decisions on your behalf in the event of death or an emergency.
  • The wills created with Willful are legally binding and legitimate.
  • The plans available are simple and straightforward.


  • It may not be the best option for those with complex needs or cross-managed assets.
  • You may need to visit a lawyer if you’re looking for more comprehensive legal advice.
  • It’s only available in certain provinces – Ontario (ON), British Columbia (BC), Alberta (AB), Manitoba (MB), Nova Scotia (NS), New Brunswick (NB), Saskatchewan (SK), and Quebec (QC)

Willful Promo Code

To apply a Willful promo code, you will need to click this unique link. No promo code is required; the discount is automatically applied once you click the link.

Help Canadians save money when creating online wills. The code provides a 15% discount on all plans, allowing you to save money when creating your will.

The Family plan also offers a 16% discount for those willing to make multiple wills simultaneously.

Get 15% Discount off any Willful plan (no promo code is required).

Willful vs. Lawyer: Which is the Best Way to Make a Will in Canada?

Willful enables Canadians to create their wills entirely online without the need to visit a lawyer. With Willful’s online will-making platform, you can create your legal will within 15-20 minutes, and the process is both straightforward and intuitive.

It is fast, easy, convenient, and much more cost-effective than going through a traditional lawyer.

Willful is an excellent choice if you’re looking to create a will and don’t have any advanced estate planning needs.

It’s user-friendly, affordable, free to update, and incredibly convenient compared to writing a will with a lawyer.

In addition, Willful’s Learning Center and guides provide a wealth of helpful resources to assist those who may be inexperienced regarding estate planning.

However, for those with more complex needs, it is crucial to seek the advice of an estate lawyer.

Thus, if the estate planning needs are complex, hiring a lawyer for legal advice is best.

Get 15% Discount off any Willful plan (no promo code is required).

Signing up for Willful

Creating estate planning documents with Willful is very simple. Here’s a step-by-step guide to using Willful:

  • Go to Willful’s website and click the “Start for free” or “Get started” button to begin the process free of charge.

  • Enter your email address and password to create your free account on their website.
  • From there, provide basic information about yourself, such as your name, city of residence, date of birth, and marital status. This helps Willful suggest one of their three plans (Essentials, Premium, Premium Family) that best fits your personal situation.

  • Choose a plan, then complete your last will and testament, identifying your beneficiaries, executor, and guardians for your children.

  • You may customize your will accordingly. For example, add specific clauses to address your unique needs.
    – Depending on your plan, you can also make arrangements for medical emergencies and choose your Power of Attorney.
    – If you are married or in a common-law relationship, it is recommended that you and your spouse (or partner) purchase the family plan.

You can easily track your progress on the left-hand side of the screen and have access to educational resources and tutorials.

Additionally, Willful offers customer service to help you navigate creating your will.

  • Once all the steps are completed, you’ll be prompted to pay for the plan of your choice before accessing your documents.
    Don’t forget to use our exclusive link to get 15% off any Willful plan.

  • Finally, if you’re happy with the document, you’ll need to print a copy and have it signed along with two witnesses. Willful provides helpful information on how to get this done.

That’s it! You can use Willful’s service to create a legally binding will from the comfort of your own home. Your Willful account allows unlimited free changes to your will.

Get 15% Discount off any Willful plan (no promo code is required).

Willful Reviews

Willful does not have a Google business profile, thus, there are no Willful Google reviews. However, the following are some Willful reviews from Trustpilot.

FAQs: Willful Review

Is Willful Legit?

Yes, Willful is a legitimate online will company approved by the Law Society of Ontario’s Access to Innovation (A2I) project. With an excellent rating of 4.6/5 from more than 700 reviews on Trustpilot, it is clear that Willful provides a service that customers trust. Furthermore, Senior Management, including CEO Erin Bury, demonstrates a commitment to customer satisfaction by responding directly to complaints.

As an online estate planning solution, Willful allows users to create their wills virtually and appoint powers of attorney. The wills and powers of attorney created through Willful are legally binding and completely legitimate. Additionally, the company employs AES 256 encryption to protect the user’s personal information.

Overall, Willful offers an affordable, easy-to-use estate planning solution that is trusted and secure. With its modern website and comprehensive online platform, Willful is one of the most trusted Canadian legal will platforms.

Is a Willful Will Legally Valid?

Yes, a Willful will is legally valid. According to Canadian law, a will is valid if it meets specific criteria, such as the creator being 18 years or older and of sound mind when writing it down, having two witnesses sign it in the same room, and signing it oneself.

Moreover, Willful has a detailed instruction page for each document, which makes it easy to know who can and cannot sign them according to who was named in the documents.

Willful also uses AES-256 block-level storage encryption to ensure the information is safe from hacks and data breaches, making it a secure platform.

Is It More Likely for a Will to be Contested If not done by a Lawyer?

Many people believe that having a lawyer draft your will is the best way to ensure it won’t be contested when you pass away, but this is not necessarily true. A will can still be contested even if you use a lawyer to draft it.

The reasons for contesting a will may include whether it was signed and/or witnessed correctly, whether the will-maker was mentally capable of executing the will, whether the will was the product of undue influence, or whether it fails to make adequate provision for certain people.

Ultimately, using a lawyer to draft your will does not guarantee that your will won’t be contested after you die. However, suppose you have a complicated legal situation, such as dealing with a large estate or family issues. In that case, seeking a lawyer for estate planning may be wise.

Otherwise, online Wills services like Willful can help you quickly and affordably create a legally binding will.

Is Willful Available Across Canada?

No, Willful is not available across Canada. It is only available in eight provinces – Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia and Quebec. However, they are working with estate lawyers to expand their services throughout Canada.

How Much Does Willful Cost?

Their prices start at $99 and go up to $329. Willful offers three different plans at various prices to meet the needs of most individuals. 

  • The Essentials plan costs $99 and includes a legally valid will.
  • With the Premium Coverage plan for $189, you can add powers of attorney and an asset list document.
  • The best value for households is the Premium Coverage for Families, which costs $329 and includes a legally valid will plus up to six additional documents for members of your family at a discounted price.

With any plan, you can make as many changes as necessary at no additional cost, so you can be sure that your will accurately reflects your wishes.

For additional savings, use this unique link to get 15% off the price of any Willful plan (no coupon code is required).

Are Willful wills legal in Canada?

Yes, Willful wills are indeed legal in Canada, but it’s very important that there are steps taken to ensure they meet the criteria of a valid will.
ach willful will includes detailed instructions on how to correctly sign and have your document witnessed properly, so you can trust that your will is legally binding.

Is Willful legal in Ontario?

Yes, writing your own will is fully legal in Ontario if you meet the criteria necessary for a legal will.

The rules are quite straightforward – you must be over the age of 18 and mentally capable, as well as witness two people verify your signature in order to make it binding. Thankfully, this doesn’t mean you need to visit a lawyer and pay high fees; writing your own will online or even by hand is a valid option.

Sites like Willful allow Canadians to create customized wills that abide by their local provincial laws with ease. Willful also provides step-by-step guidance on completing the process and filing it away properly, making sure that your wishes are fulfilled when the time comes.

Is Willful free?

You can get started with Willful for free. However, you would need to pay for a Willful plan of your choice before accessing your documents.

Willful offers Canadians three distinct plans, each with different features. The first plan costs just $99 for a Will only, which you can easily print, sign and witness at home. This is the most economical option available. The next option adds power of attorney and comes in at $189, while the third plan provides premium coverage for families at $329.

All Willful plans come with free unlimited updates in future, making them an excellent value overall – especially since it’s possible to get 15% off any Willful plan by using this special link.

While Willful isn’t free, their plans provide a great opportunity to save on quality legal estate planning documents that are tailored to Canadian laws and regulations.

Final Thoughts: Is Willful Online Wills Worth It?

When considering whether Willful is worth it, it’s essential to consider the convenience, affordability and quality of their services. Willful is an excellent choice for those looking for an affordable and reliable estate planning solution.

Willful offers the best combination of price, ease of use, and customer experience among the Canadian legal will platforms.

With Willful, you can create a legal will in less than 20 minutes by following a series of intuitive steps.

Additionally, their Wills are as valid as more expensive wills made with a lawyer, but for a fraction of the price.

Given their services’ affordability, convenience, and quality, Willful is worth considering for those looking for an affordable and reliable estate planning solution.

If you want to create a legally binding will without the expensive fees of hiring a lawyer, Willful is an excellent option.

Get 15% Discount off any Willful plan (no promo code is required).


Charity (Charee) Oisamoje is the founder of TheFinanceKey - TFK. She leads the editorial team, which is comprised of subject-matter experts.

Her professional competencies and expertise make her qualified on this topic. She is an expert at collecting details, verifying facts, and making complex subjects easy to understand.

Backed by Solid Credentials: ✔️MBA in Finance ✔️Canadian Investment Funds (IFIC) Graduate ✔️Masters Degree in International Business ✔️Chartered Professional Accountant (CPA) Candidate ✔️Chartered Insurance Professional (CIP) ✔️BSc Accounting

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